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Measure brand value
This idea was originally expressed by the creator of the popular WordPress SEO plugin on the pages of the Yoast blog. With the new report, you can compare website CTR for branded and non-branded queries. For example, this blog compares [WordPress SEO] CTR to [Yoast SEO] stats. The difference in performance will show what is known as "brand strength". In this case, the company name "Yoast" acts as the brand.
This approach will allow resource owners to derive the popularity and authority of their Brazil WhatsApp Number List brand in the industry. Based on the results, you can make the final decision to invest in your online brand.
rather than the conclusion
The Search Query Analysis report in Google Search Console offers many opportunities for today's SEO professional. However, its presence does not negate the use of other proven tactics. The Google search engine itself is constantly improving its algorithms, which can assess the quality of content identify the use of disabled technologies that negatively affect search results. This fact forces the resource to constantly monitor its own statistics in the search.
Those who want to follow new search trends and get the most out of them should pay more attention to the development of so-called "engaging" content. At this stage, it is critical to continuously measure the visibility of this content in search results for queries of interest. The Search Query Analysis report is great for this.
Besides that, there are many other ways to use Google Search Console and its reports. The main thing is not to be afraid to try and experiment.
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