4 Psychological Triggers in Marketing

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While there are many states of mind psychologically and chemically, it is actually easy to find common ground in the basic principles of motion of the mind. Although each has different interests and aspirations, he can be said to be physically active in certain socially shaping behavioral patterns.


By understanding these psychographic-based movement patterns, we can allow our potential and current target audiences to influence their purchasing propensity and take action. The tools we use to influence these trends are often called triggers.

These triggers have long been used to generate interest and direction in marketing, especially digital marketing. The best example is Coca-Cola. Impress and mobilize people with the trigger of curiosity, with its deliciously refreshing catchphrase since 1886. The main purpose of the trigger is to generate the desire to buy and transform it into actual action, that is, purchase behavior.

For my dear readers, I will share 4 of the most popular triggers and some brands that use them.

curiosity trigger
If we compare the human mind to a car, then the most important driving factor for the car is gasoline. The trigger of curiosity is just that... it is the fuel of human consciousness, the most important trigger. Human consciousness wants to learn...

Your potential customers will need information about your product or service, and something or something to spark their curiosity. After this point, you will be converting your prospects into your existing customers with the right product or service promotion.

The best example of this is a box of chewing gum produced by First brand. With the motto Guess What, New First Sensations aroused the curiosity of potential customers by launching new products and quickly increased sales of the new products.

Urgency/Scarcity Triggers
It is one of the most popular triggers and is the backbone of e-commerce sales, often through online channels. With mottos like limited production and products, the aim is to trigger a purchase by creating a feeling that if I don't buy it now, I won't find it again among potential customers. This trigger is a bit risky, if you later see this product or service continue, your customers may feel cheated and punish you, which may cost you to lose existing customers instead of increasing sales.

The best example of this trigger is a brand's Black Friday campaign. Another example; Hepsiburada Belgium WhatsApp Number List with the motto "Good Friday Deals" makes you feel like you won't get such a discount on other days if you don't buy that day and encourages you to buy the products you plan to buy later in the day. In our consciousness , he thinks he will never have such an opportunity again, and he usually tends to buy.

Avoid triggers
Due to human nature, he feels the need to avoid conflict and negativity. In avoidance triggers, the goal is to make you feel profitable. When you buy a product, there is a tendency to buy a product that you wouldn't actually buy if you bought it to avoid shipping costs, like free shipping.

The best example of this trigger is a Getir branded 100 TL or more campaign. We want to avoid shipping charges by completing more than 100 TL for your 75-80 TL shopping.



social proof trigger
If we spend money on a product, we want it to be worth the money, and this is where the social proof trigger comes into play. Before purchasing a product or service; we definitely read reviews of products or services from people who have previously purchased the product or used the service. You can use this trigger by promoting your product or service to people you think are well-known and reliable. Think of the example of influencer use as an application of this.

Other examples of this would be; it could be that we look at feedback about a brand or product on platforms like Complaints, Trustpilot, etc., and then make a final decision. Or we can think of it as our review of user reviews of online sales channels like Hepsiburada, N11, GittiGidiyor, etc.