A few more tips on improving email productivity

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If the number of those who "changed their minds" is increasing, it is worth thinking about increasing the efficiency of mailing, paying attention to the fact that letters are sent so often, their subject and the amount of advertising. For calculation, you can use the formula КВидп= КВ /КД , ​​where КВ is the number of those who unsubscribed. Conversion rate - reflects the number of people who performed the target action, i.e. made a purchase or went to the site. 60% of companies use this indicator to evaluate the effectiveness of sending mail. This is the ratio of the sum of targeted actions and site visitors. KK=SCD/VS Spam complaints - to keep this indicator as low as possible, you need to monitor your reputation.

For email distribution, it is better to use only those email addresses to which users have given their consent; to send mail, use the company's e-mail box. Attention to the content and design of the text will also help to avoid phone number list ending up in the "spam" folder. You should not use many different font colors, abuse capital letters, question marks and exclamation marks, the words "urgent", "promotion" and the like. The growth dynamics of the number of subscribers is an integral indicator of the success of your email newsletter. After all, an increase in the audience will contribute to an increase in sales and the growth of the company's popularity. Constant monitoring of the above indicators will help to identify and correct mailing efficiency problems in time.



For better visibility, it is recommended to enter the data into a table and display it in the form of a graph. But if you use the mailing service, the statistics of all indicators will be stored in the mailing reports. For example, in SendExpert , detailed reports are available in all tariff packages and provide an opportunity to obtain detailed information about each sent message in an accessible and understandable form. A few more tips on improving email productivity: A well-chosen topic will make your e-mails more popular and clickable, because this is the first thing the reader pays attention to. Also, the text should not be too long, the optimal size is 2-3 paragraphs of useful and interesting information.