Instagram closes its most complicated year, reaching 2,000 million users

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SUSANA GALEANODECEMBER 16,
Instagram closes its most complicated year, reaching 2,000 million users
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Instagram has achieved another milestone in its history, reaching 2,000 million monthly active users worldwide according to data that has been leaked on CNBC , however, the social network has achieved this figure at a time when it is facing the increased scrutiny from regulators and tough competition from TikTok.


Instagram reaches 2 billion users... quietly
The growth of Instagram has been constant since Meta (formerly Facebook) acquired the photography app, as Statista figures show: in January the social network had 90 million users, which were growing slowly over time. from its first years, achieving a leap in June when Instagram reached 1,000 million monthly active users, compared to the 800 million it had in September . And since , in just three years, the social network has been able to double its mass of users.

And not just any type of user since the average age of Instagram Ivory Coast Email List users is particularly attractive to marketers: in July , more than two-thirds of the social network's total users worldwide were 34 years old or younger. .

In fact, users aged 25 to 34 represented the majority of Instagram's global audiences, while more than 500 million users used Instagram Stories daily.

Instagram Story, the app that revolutionized the way of sharing photos online
In general, Facebook does not break down the income of Instagram or its users in its financial reports. The last updated data on the approximate number of Instagram users was from , when it was around 1,220 million , so closing by reaching 2,000 million users has been quite an achievement.


A complicated year for the visual social network
US lawmakers are so concerned about Instagram's addictive content that Adam Mosseri, Instagram's CEO, appeared before the US Congress a few days ago - the latest incident in a year full of controversy for the social network.



The topic that Mosseri brought up before the Senate Commerce subcommittee was online child protection, an issue that has managed to hit Instagram's image in recent months, and this is probably the reason why Instagram has not made public its user number. users since it crossed the 1 billion line in June , avoiding promoting its growth at a time when legislators and regulators have seen that Meta has enormous market control.

And while it took eight years to cross the threshold of one billion users, it only took three to double that figure and reach 2,000 million unique active users, which makes the social video network a powerful leader. of social networks, even with the challenge that TikTok has presented in recent months, especially for being extremely attractive to teenage users.

And in the face of such a challenge, Meta has taken action: cloning some TikTok functions and incorporating them into Instagram in its Reels section , but not without sparking more controversy around its actions.

The Facebook Papers reveal the low control of hate content on Zuckerberg's social network
In September, The Wall Street Journal published articles about a series of internal Facebook documents leaked by former employee Frances Haugen , which included claims that the social media giant knew the app was harmful to the mental health of teenagers, and did very little about it. After these accusations, legislators asked the company to stop the development of a special version of Instagram for children under 13 years of age that the company was developing.