Depending on the relevance of your brand

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When someone searches for an answer and your brand provides it easily, it helps to ingratiate your brand in their mind. And when you are consistently the top source for featured snippets, it further establishes your brand as a go-to source of information. Other “no-click” searches that can help build brand awareness include local intent searches, which can display your business on a map or as a featured local business. There, readers can look at your Google profile and see things like services and reviews without visiting your website, which also helps increase brand awareness in your local area.


How to measure brand awareness in SEO? Measuring brand awareness is a challenge. Data-obsessed professionals may be uncomfortable with the difficulty of measuring brand awareness, which can be subjective. But there are some indicators France Phone Number Data that can help you understand whether the brand and its attributes are winning over people’s minds. Another challenge, when analyzing the gain of brand awareness, is to identify how much SEO contributed to it. After all, brands possibly have other marketing strategies running around, which also contribute to branding. So, the idea is to control, from the time you carry out optimizations, the impact that they will bring to brand awareness. To do this, you can apply these resources: Branded searches Branded searches are searches that involve your brand name, that is, that use branded keywords.



Users usually perform it to acquire more specific information about your brand, such as address, products, and prices, or simply as a shortcut to get to your website. Regardless of the search intent, branded searches show that your brand is in people’s minds and arouses interest. In Google Analytics, you can keep an eye on the list of keywords that drive traffic and identify the growth of those searches. , Google Trends may also capture the growth of searches involving it. Direct traffic Direct traffic means visitors who come to your site by typing the URL directly into the browser bar or via a saved bookmark.