According to Litmus, 54% of all emails were opened on a mobile device.

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This is significant and should come into play when planning any marketing strategy. More and more consumers are using their mobile devices to access not only emails but all other types of media and information. Not only that, well-designed emails produce higher conversion rates on mobile than any other medium. Hit 'em on the go! 3. People engage with emails For a long time now, over 40 years actually, email has been a form of communication. As the years have gone by, email has fast become one of our main choices of communication. We have all been groomed to reply to an email in some fashion. Whether it is to reply, to forward, click through to something else embedded within the email, delete, or to buy something, or to sign up. We tend to do something with the email



Knowing this, you can use email to drive [size=13.3333px] China Phone Number List people to your website, to pick up the phone and call or any other call to action. In fact, over 25 percent of sales last year were attributed to email marketing. 4. Email marketing is easy to measure Most email marketing tools offer the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates..This gives you a better understanding of how your email campaigns are working, which ones to tweak or which ones to get rid of altogether. These metrics should not be ignored. They are an important part of your internet marketing campaign as a whole





While there are various studies and surveys that present "optimal" numbers to aim for, it all depends on your industry and target audience. If your customers not only want but expect daily emails, you better provide them. However, sending too many emails to consumers who don't want more than one a week will see your unsubscribe rate increase. It's all about knowing your customers and providing valuable content. 5. It's affordables informed. Consumers are capable of checking their email when it is convenient for them. It can give them a feeling that you are thinking of them. This email can be as simple as saying: "Hi, you're on our mind, here is a special offer!" or "Here is an update on what has been going on here in recent weeks." Those that have signed up to your email list have already made a commitment to receive these notes. So they will likely enjoy these emails (as long as you give them something worth reading) and it will boost engagement with your customers. 2. Reach customers in real-time