Companies in the advertising sector ask the Government for balanced and propo

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The platform Advertising, Yes! , made up of 19 companies and organizations in the advertising sector, today presented the manifesto "For the future of advertising" . In it, the industry offers the Government its collaboration to build a regulatory model that marks the future of this activity that generates a business volume in Spain of more than 18,720 million, which represents 3.5% of the entire services sector in Spain and more than 100,000 jobs and is a globally recognized industry of which almost 41,000 companies are part. In a statement, the platform recalls that the new digital reality is transforming the business models of business sectors, including advertising, which is going through a moment of change. "If we want the advertising sector to continue adding value to the Spanish economy and being an engine of job creation, we need regulation that allows us to continue growing ," says Lidia Sanz, general director of the Spanish Association of Advertisers (aea). and spokesperson for the ¡Publicidad, Sí! platform.

The companies and associations that sign the manifesto ask the Government to open an urgent dialogue with the advertising sector to facilitate the development of a proportional, balanced and egalitarian regulatory framework. These are, among Phone Number List others, the fundamental points about advertising activity and communication that are included in the decalogue of the manifesto: Supports the sustainability of the media. It is one of the most regulated sectors of Spanish society. Socially helps the most disadvantaged groups . It is an engine of competitiveness that guarantees growth and the generation of value for companies. But in order to continue exercising its decisive role in the economy and society, they say, the sector "needs equitable legislation in a regulatory context that places it at the forefront of innovation, which is why it requests that the Administration hold an urgent dialogue in "in line with the Government's commitment to digitalization.



The platform Advertising, Yes! It is made up of the Association of Transformative Creativity Agencies (ACT), the Spanish Association of the Digital Economy (Adigital), the Spanish Association of Commercial Radio Stations (AERC), the Association for Media Research (AIMC), the Association of Media Agencies ( am), Association of Information Media (AMI), Spanish Association of Advertisers (aea), Association of Advertising Film Producers (APCP), Association of Information Magazines (ARI), Association of Communication Users (AUC), Club of Creatives (c of c), Open Editors Club (CLABE), Association of Professional Press and Multimedia Content (CONEQTIA), Federation of Advertising and Communication Companies (La FEDE), Interactive Advertising Bureau Spain (IAB Spain), MEDIASET, Mobile Marketing Association Spain (MMA), Office of Broadcast Justification (OJD) and Union of Open Commercial Televisions (Uteca).