Examples of nostalgia marketing

Amirmukaddas

In marketing there are truly many examples of nostalgia marketing , linked to companies that have ridden the long wave of memories. Let's start, for example, with FIAT. The Italian car company rides nostalgia through evocative marketing and communications. From a product point of view, for example, it has revived in a modern key some models that have made the history of its brand: the 500, the FIAT Panda are certainly examples of something reminiscent, adapted to the modern context. Communication also follows this trend , with evocative commercials that have the objective of a trade union between past and present.


To be clear, just look at one of the latest commercials made by the Italian Denmark Telegram Number Data car manufacturer: Another brand that comes to life through Nostalgia Marketing is Polaroid. This brand had almost disappeared with the advent of digital cameras and smartphones. But through a nostalgic campaign it has produced a sense of re-appropriation of the past, recalling it with a printed photo and not just a digital one, which often gets lost among the many shots we have on our smartphone. photo with polaroid If we look at television programs, a hit of recent years is the Netflix TV series Stranger Things, which brings the 80s back to life, but adapting them for a young and very young audience.



Conclusions In short, to conclude we could say that this marketing and communication strategy is very popular today but should be taken for what it is. It's nice to recall memories of the past but be careful not to get too caught up in nostalgia. The interface must be simple and intuitive, capable of directing the user to the requested information and the site must be developed in responsive mode , so as to make it navigable from any device. It is important to have a mobile first approach during the design phase, giving priority to the needs of users who use smartphones and tablets.